Elle Mayo is the owner of Dance Roots Etc., LLC, a boutique dance and design production company. She works with clients on choreography, artist development, movement coaching, creative directing and dance instruction. Prior to establishing her own company, Elle began her professional career working at the Apollo Theater and Hype Hair Magazine. It was while working on a photo shoot that she observed the importance of “creating and marketing” an image. She realized her creative sense could be greatly used in the recording industry. Following a brief stint in Artist & Repertoire (A&R) at Verve Records, Elle landed a gig with Columbia Records/Sony Music as an A&R Rep. She played an intricate role in projects for Nas, 50 Cent, Wyclef, Three 6 Mafia and numerous album, soundtrack and single releases.
Elle’s dance and choreography credits include Law & Order, AOL commercial, Malibu Rum Promo, Sony Music Benefit Concert and Delta Sigma Theta Sorority Regional and National Step Shows. She has choreographed dance productions for Herrick’s Dance Repertory, indie artists Kena Sage, Teddi, G Fy G, Lalo, The Hipster Comedy Show at Upright Brigade Theater and taught stepping, hip hop and Afrobeat classes and workshops for the clients including The Virginia State University Woo Woos Cheerleading Squad (VA), NJPAC Arts in Education (NJ), Branch Brook Park Alliance (NJ), Landmark High School (NYC), P.S. 133 (NYC), Dancer’s Edge Studio (NJ) and Someone’s Daughter, Inc. (NJ).
In addition to dance and music, Elle has a beaded jewelry shop called Elle Mayo Designs by Dance Roots Etc. Check it out at www.ellemayodesigns.com.