Elle Mayo is the owner of Dance Roots Etc., LLC, a boutique dance and design production company. She works with clients on choreography, artist development, movement coaching, creative directing and dance instruction. Prior to establishing her own company, Elle began her professional career working at the Apollo Theater and Hype Hair Magazine. It was while working on a photo shoot that she observed the importance of “creating and marketing” an image. She realized her creative sense could be greatly used in the recording industry. Following a brief stint in Artist & Repertoire (A&R) at Verve Records, Elle landed a gig with Columbia Records/Sony Music as an A&R Rep. She played an intricate role in projects for Nas, 50 Cent, Wyclef, Three 6 Mafia and numerous album, soundtrack and single releases.
Elle’s dance and choreography credits include Law & Order, AOL commercial, Malibu Rum Promo, Sony Music Benefit Concert and Delta Sigma Theta Sorority Regional and National Step Shows. She has led the NJAC infraRED Divas step team and choreographed routines for the Richmond Alumnae Chapter step team. Elle as also has choreographed dance perfomances for the Nice/Nasty Art Exhibit Opening Night during the Newark Arts Festival, Arts Unbound’s No Boundaries Fundraising Benefit, Juneteenth Celebration, I Love My HBCU event, Experience the Legacy HBCU Fair, Herrick’s Dance Repertory, indie artists Kena Sage, Teddi, G Fy G, Lalo and The Hipster Comedy Show at Upright Brigade Theater. She has taught stepping, hip hop and Afrobeat classes and workshops for the clients including The Virginia State University Woo Woos Cheerleading Squad (VA), NJPAC Arts in Education (NJ), Branch Brook Park Alliance (NJ), Landmark High School (NYC), P.S. 133 (NYC), Dancer’s Edge Studio (NJ) and Someone’s Daughter, Inc. (NJ). Elle’s choreography entitled “Caribbean Blues” was added to the Dance Vidz app on the iTunes as a featured video for Afro Caribbean dance moves.
Founded in September of 2012, Elle Mayo Designs by Dance Roots Etc. is an eclectic hand-crafted beaded jewelry line also specializing in products made to order.
The story began when owner Elle Mayo made an “L” beaded earring, for her born name which is Lynette, because she wanted to get back to her love of craft making. That incomplete earring remained in her jewelry box for approximately one whole year. One day she finally decided to complete a full set of earrings, and upon wearing them, she received great responses. The rest is, as they say, history.
The jewelry Elle creates is made using beads ranging from glass seed and crystal to semi-precious and wooden. She aims to create stylish, unique pieces with an urban, eclectic edge.
Elle Mayo holds a Bachelor of Science degree in Textiles Apparel Merchandise Management from Virginia State University and was chosen as an artist at the RP Loves ARTS! Festival 2016, Rahway Culture Crawl 2016 and the Dunellen Junebug Arts Festival 2015.